With so many characterless campaigns being released almost daily, it’s a relief to see this esteemed team has produced something so simple yet so powerful and dare i say it, refreshing. It’s not remarkably different to other campaigns but neither does it conform to what is expected.

American model and icon Kristen McMenamy at DNA poses for Steven Klein who’s never been shy when it comes to breaking out of the box and pushing boundaries. So if you add designer Alexander Wang to the mix as Creative Director, alongside Pascal Dangin, we’re already flying high. These are the kind of ads that make you want to buy into the brand. Casting by Anita Bitton for The Establishment

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